The OUTLET's Naked Truth campaign: Last month we found nearly two dozen people who had got it, and were willing to flaunt it - in the name of fashion and value
And it was all in the best possible taste – getting their kit off, that is.
The Naked Truth, the new campaign for The OUTLET by Belfast-based Navigator Blue, has just broken – and it shows another side to local shoppers…
Last month the agency found nearly two dozen people who had got it, and were willing to flaunt it – in the name of fashion and value.
The OUTLET offers big-brand designer and high-street shopping at discounts of up to a massive 70% – that's every day. In fact, nobody else takes off more. The new campaign strikingly illustrates that fact, by showing naked and nearly naked shoppers.
The work features professional and amateur models across a range of ages and body shapes, but all in a state of undress. Fashion, eveningwear, workwear, sportswear, even homewares are covered (or uncovered), as are a number of seasonal executions yet to be released.
The campaign includes extensive press, outdoor and digital executions and is supported by radio and promotions.
Please feel free call us on 028 9024 6722 if you need any more information.
Terry Corr
Creative Director, Navigator BlueConor Kelly
Deputy Creative DirectorWell, someones got to do it.
